Epson High-Capacity Ink Tank Printers Achieve Cumulative Global Sales of 15 Million Units
New printing concept proves a success
Seiko Epson Corporation announced that its high-capacity ink tank printers have achieved cumulative global sales of 15 million units, proving the success of this revolutionary new system.
Epson first launched the high-capacity ink tank printers in October 2010 in Indonesia. Since then, the high-capacity ink tank printers have continued to be introduced into 150 new countries and regions*1, including the Middle East, highlighting the positive response to this new concept.
This new type of printer has made a significant impression on the market. This is particularly evident in emerging markets like the Middle East where sales of the series have accounted for approximately 10% of total sales of printers (laser and inkjet printers), which equates to approximately 45 million units*2. Epson predicts strong continued sales growth with global annual sales projected to account for nearly 40% of the total sales of Epson inkjet printers, compared to 30% and 35% in the preceding years*3.
Epson believes the success of the high-capacity ink tank printers is due to a number of factors. The high-capacity ink tanks are purpose-built and fully integrated, which means that they provide a mess-free and reliable solution. There's also the convenience aspect, as the user can fill the high-capacity ink tanks and print thousands of pages without interruption (instead of repeatedly replenishing their printer with ink cartridges). Another important factor is cost-effectiveness; they can offer an ultra-low-cost per print, as the high-capacity ink tank printers come bundled with high-yield ink bottles.
Khalil Al Dalu, General Manager Epson Middle East, says: "With 15 million units sold, we're proud to say that this new concept has proven a success across all our markets including the Middle East. At Epson, we have always valued the importance of offering customers a wide range of choice so that they can find a product that suits their individual needs. We identified a unique market opportunity; customers looking for a purpose-built, reliable, cost-effective and high-volume printing solution. Our innovative high-capacity ink tank printers provide the answer, and the figures testify to that."
*1 150 countries and regions between October 2010 and the fiscal year of 2015.
*2 For the fiscal year of 2015 according to Epson's survey.
*3 For the fiscal years of 2016, 2014 and 2015 respectively.
Note that names and specifications of Epson products and services vary by region.
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Epson is a global technology leader dedicated to connecting people, things and information with its original efficient, compact and precision technologies. With a lineup that ranges from inkjet printers and digital printing systems to 3LCD projectors, smart glasses, sensing systems and industrial robots, the company is focused on driving innovations and exceeding customer expectations in inkjet, visual communications, wearables and robotics.
Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises more than 67,000 employees in 90 companies around the world, and is proud of its contributions to the communities in which it operates and its ongoing efforts to reduce environmental impacts. http://global.epson.com/
About Epson Middle East:
Epson Middle East oversees Epson’s operations in the Middle East markets, in close coordination with Epson Europe. Headquartered in Dubai, United Arab Emirates, Epson Middle East works closely with a network of resellers and distributors across Kingdom of Saudi Arabia, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Libya, Oman, Qatar, Syria and Yemen, ensuring the availability of its wide, technologically-advanced product range to businesses and consumers in the region. www.epson.ae
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