Why you should buy genuine ink

We believe that printing is a partnership. It takes both a printer and its ink to produce a quality print. That’s why it's essential to understand your inks to avoid potential printing pitfalls.

Find the right ink for your printer

What you need to know

Who wants to spend time thinking about their printer? It should just work. We’ve developed our inks and printers to work in harmony, so that they’ll do just that and give you consistent and reliable results without any fuss. That’s because we invest in extensive research, high-tech manufacturing facilities and put our products through rigorous tests.

But naturally, we can’t say the same for inks that we’ve not created. There’s no assurance from Epson that so-called compatible or remanufactured or even counterfeit inks will deliver high quality and reliable results.

Avoid the potential risk of poor quality prints or a faulty printer by using genuine Epson ink.

Genuine ink
Compatible ink
Remanufactured ink
Counterfeit ink
Researched and developed by Epson
Manufactured in Epson’s high-tech clean room facilities
Tested and approved by Epson
Protected by Epson printer warranty

What are the risks with non-genuine inks?

We want you to always have a trouble-free printing experience. That’s why we're highlighting the potential issues you could encounter with non-genuine inks.

Imagine needing to print a flight ticket and it fails to work - because the nozzles have clogged. Or worse, the cartridge or bottle has arrived broken before you’ve even had a chance to get started.

Non-genuine inks aren’t designed and tested by Epson, which means that your printer could be vulnerable to malfunctions that are not covered by your printer warranty.

Appearances matter, so when you’re printing out important business documents or coursework, the last things you want to see are smudges, blurs, streaks and poor detail. Also, if you’re looking to archive documents, it’s important to consider the longevity of the ink.

Our strict quality controls ensure you receive reliable, clean and sharp results, but can the same be said for non-genuine inks?

Whether you’re running a home office or simply juggling busy family life, we’re sure you’ve got better things to do than clear up after leaky cartridges.

But unfortunately, non-genuine inks aren’t backed by our research, development and testing. Huge investment goes into our printers and inks to ensure they perform reliably.

Low upfront costs are naturally appealing, but if you end up with a faulty product it can be very disappointing and costly in the long run.

Can you be certain that a remanufactured or compatible cartridge or bottle will work? And what if you end up spending time and money reprinting documents that aren’t good enough the first time? Plus, non-genuine inks aren’t covered by Epson, so if they damage your printer the warranty may be invalid.

Protecting consumers

When customers see the Epson brand, they are assured the product meets the highest quality and safety standards in the industry. Counterfeit Epson products have not been manufactured and tested to the strict quality standards of genuine Epson products.

To protect our customers against counterfeit products and provide customers with confidence and trust in the Epson brand, Epson has a proactive brand protection team who works across the globe fighting counterfeit supplies. The team works closely with law enforcement officials to disrupt and eliminate the distribution of counterfeit goods both online and in markets.

To ensure you are buying genuine Epson supplies, please follow these steps:

  • Visit our authorised retailers page to ensure you are purchasing from authorised partners
  • Download the Verify Epson Ink app and scan the QR code on EcoTank ink packaging to discover if the Epson EcoTank ink is a genuine Epson product
  • Make sure the product is in packaging which states EPSON and is not damaged, broken or re-sealed and comes with instructions in your local language
  • If you suspect you have purchased a fake Epson product, please complete this reporting form

The solution

There’s a really simple way to ensure you can print easily and get consistent results - by using Epson’s genuine inks which are tested and approved. Let us explain what makes our high-performance and reliable inks so special.

Printing should be hassle-free and reliable; that's why our inks and cartridges undergo extensive research and development so that they work effortlessly together. We also control and monitor every step of the production process with manufacturing in high-tech facilities and rigorous testing.

This means that you can relax; our inks are designed to work seamlessly with your printer and produce high-quality and reliable results, whether you're printing text or graphics.

There’s a lot that goes into creating a reliable printer and ink supply. That's why we have invested heavily in research and development and spent countless years perfecting our production facilities.

Each cartridge is produced in a state-of-the-art, dust-free environment to prevent malfunctions. The material and the design of the cartridge itself have also been carefully executed to provide a stable environment for the inks.

It’s not just everyday use of our printers that’s easy. We’ve also taken the stress out of buying the right ink for your printer. You can quickly identify the right pack in-store thanks to the short ink code or image on the front. Simply check your user guide to find out which short code or image you should look for.

Whether you print often or infrequently, there’s standard and XL cartridges or bottles to suit your printing needs.

It doesn’t make sense to throw away ink that hasn't been used. For this reason, nearly all of our inks are available as individual cartridges or bottles, meaning you only ever have to replace the colour that has been used.

Our reliable inks also reduce the chance of misprints, and they’re tested so you can count on the quoted yield, making it easy to budget for your printing needs.

To help reduce your costs even further, our ink bottles provide an economical solution for those who print frequently, helping you to save money.

Genuine ink

Epson's inks undergo extensive research and development, are manufactured in high-tech and purpose-built facilities, and are rigorously tested. This means that the inks produce high-quality and reliable results. We also care about the environment and ensure we act responsibly.

Compatible Ink

A compatible ink refers to a product that has been entirely produced by a third-party. The word compatible can be misleading as the ink has not been created, manufactured, tested or approved by Epson. Compatible inks may be cheaper than genuine Epson inks, but they come without any assurance from Epson. They can be faulty, unreliable, and may not perform as effectively as genuine inks.

Remanufactured ink

A remanufactured ink cartridge refers to a used, empty Epson ink cartridge that has been remanufactured, refilled and resold by a third party. These cartridges may cost less than genuine inks, but they come without any assurance from Epson. The ink has not been manufactured by Epson and the remanufactured cartridge has not been tested or approved by Epson. They're often positioned as an environmentally friendly option, but this is not necessarily the case as they can be faulty, unreliable, and may not perform as effectively as Epson's genuine ink cartridges.

Counterfeit ink

A counterfeit Epson ink cartridge or bottle looks almost identical to a genuine Epson ink cartridge or bottle but has not been manufactured by Epson and is intended to confuse and deceive consumers into believing they are buying genuine Epson ink. These counterfeit inks have not been manufactured or tested and approved by Epson and could damage your printer. Furthermore, they are illegal and unlikely to comply with international laws which could pose a greater risk to the environment.

Epson's logo

Our logo is clearly displayed on the pack to help you find our inks in-store. You can feel safe in the knowledge that you’re buying our reliable, easy-to-use, genuine inks when you see our brand.

Pack code and capacity indicator

To suit the frequency of your printing, choose a cartridge size that fits with your needs. Just look for the capacity indicator shown here.

Page yield and compatibility

To plan and budget for your printing needs, check out how many pages the cartridge can print in colour and black on the front of the pack. It also details the printers that the cartridges are compatible with.

Epson colour shifting label

To protect our customers against counterfeit products, Epson works closely with law enforcement officials to help them identify genuine products. As part of this process, we have developed a special colour shifting label to help them identify genuine products. This is located on the exterior of both our in-store and EasyMail packaging.

Pack contents

You can see which colour inks are in the pack and how much you're getting of each. We detail the exact millilitres of the ink so that you have everything you need to make an informed purchase.

Ink family image

Forget needing to remember your printer model; each ink belongs to a family so you only have to look for the family image such as a strawberry, elephant or stag. It makes it quick and easy to find your ink, as you can look for the pack image, rather than a printer model. Check your user guide to find out which ink family you need for your Epson printer.